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Barbie is an iconic fashion doll manufactured by the American toy-company Mattel, Inc. Launched in 1959, Barbie has become the company's largest line. Created by Ruth Handler, co-founder of Mattel, and named after her daughter Barbara, Barbie inspires girls worldwide that she can be anything she wants to be with Barbie's 180 careers, books, fashion lines, and accessories. The brand celebrated its 50th anniversary in 2009 and continues to encourage as a global cultural icon today.


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